Head of Development · Just Auto Media

Systems · Marketplaces · AI products

BRUNOSOUZADA SILVA.

I turn messy problems into working systems. 20 years of it now, across fintech, e-commerce and, lately, a lot of AI.

20 YEARS SHIPPING SYSTEMSBASED IN BRIGHT, VICTORIAOPEN TO WORK · REMOTE OR CUSTOM BUILDS
scroll · 00 / intro

Some of the companies I've worked with

Just AutoXP InvestimentosICAPB3 · BOVESPACotton OnR.M. WilliamsMichael HillSonyAmblique

stage 01 · ingest

Systems first

I think in systems. For the last nine years I've run development at Just Auto Media, the biggest publisher of niche automotive marketplaces in the country (JUST CARS, JUST BIKES, JUST 4X4s, JUST TRUCKS, JUST HEAVY EQUIPMENT and Boat Trader). That's the whole stack: the AWS setup, the Elasticsearch behind search, the pipelines that pull in dealer feeds every night, and the AI tooling the team now builds with.

Before Australia I spent six years in Rio building homebroker trading platforms for XP Investimentos, ICAP and the BOVESPA/BM&F exchanges. High volume, real time, the kind of system where a few minutes down costs someone real money. That stuck with me.

These days AI is baked into how I work. I ship LLM features to production, write MCP servers so models can actually touch real tools and live data, and add retrieval and agent workflows where they pull their weight. At Just Auto that looks like AI-assisted development across the team. On my own time it's whole apps built AI-first: a health-analytics platform, a coaching system, and a pile of automation that quietly runs my life.

I'm happiest at the messy end. Chasing a bug back to why it actually broke, or taking a one-off fix and turning it into something the whole team can lean on.

open to

  • Head of Development
  • Head of AI / AI Engineering Lead
  • AI Solutions Architect
  • Technical Lead
  • AI Engineer
  • Senior System Engineer
  • Independent custom builds

status: open_to_work=true
remote-friendly · Bright, Victoria, Australia

GET IN TOUCH

stage 02 · transform

Two decades, two hemispheres

Brazil

2006 – 2012

Rio de Janeiro. Fintech, fiscal software, and trading systems for the stock exchange.

Australia

2012 – Present

Brisbane → Geelong → Bright. Product engineering, e-commerce, and leading marketplace teams.

stage 03 · index

The stack, searchable

→ tap any technology for the story behind it · 37 shown

stage 04 · in production

Shipped, and still live

Platforms I've actually shipped on: running development at Just Auto Media, building Salesforce Commerce Cloud storefronts as a consultant at Amblique, and writing homebroker trading systems back in Rio. Twenty-odd years of it, and most is still live. Have a click through.

stage 05 · shipped solo

Built independently

What I build on my own time. Products I've founded, plus the odd freelance and community job. Same systems thinking, much smaller teams. Usually just me.

Earlier ventures

Fortunecx, an Australian Bitcoin marketplace I founded in 2014 and grew to a team of 15. Fitcoin, open-source move-to-earn crypto, about a decade too early (2014).

stage 06 · off-hours

Beyond the code

Off the clock, the same drive turns up in whatever I'm chasing: on stage competing, riding enduro through the Victorian high country, carving Mt Hotham in winter, a hit of tennis or squash, and playing the long game with investing. Living in Bright, the mountains and the trails are basically the backyard.

Dirt bikes — Enduro riding the high-country trails around Bright on a Beta
Dirt bikes
Enduro riding the high-country trails around Bright on a Beta
Snowboarding — Winters spent carving Mt Hotham
Snowboarding
Winters spent carving Mt Hotham
Tennis — Regular hitting sessions on the local hardcourts
Tennis
Regular hitting sessions on the local hardcourts
Squash — Weekly squash battles on the court
Squash
Weekly squash battles on the court
Bodybuilding — IFBB competitor. Silver in Classic Physique Masters and two bronze at Melbourne Season A 2025.
Bodybuilding
IFBB competitor. Silver in Classic Physique Masters and two bronze at Melbourne Season A 2025.
Investing — Long-game investor across crypto and ETFs, tax side included
Investing
Long-game investor across crypto and ETFs, tax side included

stage 07 · validate

Word on the wire

Bruno Souza was a very productive person... a passionate, great and detail oriented developer, has no problem to work hard when necessary. Lots of work and little talk — that's Bruno's way! Shows a strong experience in areas such as project management and software architecture.

Zito G. Peres

worked with Bruno on the same team

Bruno is a good person, very dedicated to work, very organized and a good leader.

Aderson Guimarães

reported to Bruno

Bruno é uma pessoa de fácil relacionamento, competente, responsável e comprometido com seu trabalho. (Easy to work with, competent, responsible and committed.)

Flavio Popinigis

client

stage 08 · connect

Route a message

Open to conversations about Head of Development, Technical Lead and senior engineering roles — or anything where a systems thinker moves the needle.

© 2026 Bruno Souza da Silva · Bright, VIC · built with Next.js — and an unreasonable amount of systems thinking

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